![]() ![]() ![]() Table of contents What is a metasearch engine?Ī metasearch engine is a search tool that sends user requests to several other search engines and aggregates the results into a single list. This blog will tell you everything you need to know about metasearch, whether you’re looking to optimise your bids or plan on shifting your paid marketing efforts. Metasearch advertising is another way to gain visibility that can lead to a stronger brand awareness and online presence, increase in direct bookings and potentially a lowered marketing spend – when used strategically. Let SiteMinder do all the hard work of selling your rooms direct on Google. Thanks to objective positioning, metasearch engines are winning popularity among travellers and hotel guests.Ĭombined with Google’s new Search and Destinations features, it’s practically effortless for users to find and book rooms at the best prices. Metasearch sites are gaining ground on Online Travel Agents (OTAs) and have helped innovate the process for travellers. Over the last few years, metasearch advertising has seen a rapid rise with it now contributing to many hotels overall revenue. Metasearch has been a growing trend for the hotel industry within digital marketing for quite some time now. Putting your hotel in front of 600,000+ travel agents. Specialists in providing advice and services to the hotel industry. Unprecedented reach to global and regional markets with real-time online distribution.Ĭonnecting you to apps that make your everyday better.įind a PMS to help you run your hotel more effectively. Get all the insights, freeĬonnect your existing hotel technology or discover new integrations & partners. Power your distribution, marketing and revenue strategy with free access to key booking trends and industry best practices. SiteMinder’s Hotel Booking Trends for 2023 ![]()
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